Failure to Enforce Trademarks can Lead to a Loss of Trademark Rights
Feb 2019 Charity & NFP Law Update
A recent decision from the Federal Court of Appeal, Sadhu Singh Hamdard Trust v Navsun Holdings Ltd., provides charities and not-for-profits with a helpful reminder regarding the consequences of failing to enforce trademark rights in a timely manner. The case is regarding the distinctiveness of a trademark.
While the facts of the case and the issues between the parties were complicated by settlement agreements and a lengthy history of litigation, the message provided by the Federal Court of Appeal in this decision is clear. A trademark owner must maintain distinctiveness of its trademark. If a trademark owner fails to enforce its rights against infringers or allows ongoing infringement of its trademark for a number of years, the trademark owner is essentially passively consenting to the infringement which can have a detrimental impact on the validity of the trademark.
In the case, Sadhu Singh Hamdard Trust (the “Trust”) had filed for a trademark application for the trademark AJIT for use in association with newspapers and printed publications based on its use of the mark since 1968. Navsun Holdings Ltd. (“Navsun”) opposed the application claiming that the trademark was not distinctive of the Trust because Navsun had use of the trademark in Canada since 1993. Both the Trademark Opposition Board and the Federal Court held that the mark AJIT could not be registered because it was not distinctive of the Trust, that is, the hallmark of a trademark is the message that it sends to the public that the goods or services have one single source. Given the common use of the mark by multiple owners (i.e., Trust and Navsun), the mark no longer performed the essential trademark function of denoting one single source, and as a result, the trademark was not distinctive and there was no protectable right.
The Federal Court of Appeal upheld these decisions for the same reason, stating further that the fact that the Trust had prior use of the mark in Canada and that Navsun’s later use was infringing were of no consequence in cases such as this one where the parties had used the mark concurrently for over ten years, and Navsun had successfully and sufficiently acquired notoriety of the mark in Canada.
This case emphasizes the importance of maintaining the distinctiveness of a trademark. As held by the court, charities and not-for-profits should bear in mind that trademark use must occur in Canada in order to establish distinctiveness. A trademark’s reputation must therefore be built on the foundation of Canadian use. To ensure the distinctiveness of a trademark is not eroded, charities and not-for-profits must actively monitor and enforce all registered and unregistered trademarks that they own. Where trademarks are not enforced, the trademarks may lose distinctiveness and be unenforceable or invalidated.
