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Donor development programs where
fundraising activities could
result in financial returns only being realized
in future years (long-term investments)
Gaming activities, such as lotteries or
bingos, where its commonly considered
acceptable to have cost to revenue
ratios of 70% or higher
g)Best
Practices for Managing Fundraising
Adopting best practices may decrease the risk of CRA finding that a charity is engaging in unacceptable fundraising
The Guidance describes the following best practices in further detail
Prudent planning processes
Adequate evaluation processes
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