Adopting best practices may decrease the
risk of CRA finding that a charity
is engaging in unacceptable fundraising
The Guidance describes the following
best practices in further
detail:
Prudent planning processes
§Costs should be
reasonable and proportionate to the type
and scope of activity to further the charitable
purpose(s)
Adequate evaluation processes
§Evaluate
fundraising performance against the Guidance and
develop own criteria to gauge achievements
against external standards