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G.BEST PRACTICES FOR MANAGING FUNDRAISING
•Adopting best practices may decrease the risk of CRA finding that a charity is engaging in unacceptable fundraising
•The Guidance describes the following best practices in further detail:
–Prudent planning processes
§Costs should be reasonable and proportionate to the type and scope of activity to further the charitable purpose(s)
–Adequate evaluation processes
§Evaluate fundraising performance against the Guidance and develop own criteria to gauge achievements against external standards
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