www.carters.ca
www.charitylaw.ca
–Causes with limited appeal which could
create particular fundraising challenges,
i.e.
§Cause has limited
appeal among the general public
§Higher fundraising
costs are a direct result of its cause
§The fundraising
activity is the most efficient and effective
option
§The associated costs are adequately
controlled
–Donor development programs where
fundraising activities could result in
financial returns only being realized in
future years (long-term investments)
–Gaming activities, such as lotteries or
bingos, where it’s commonly considered
acceptable to have cost to revenue
ratios of 70% or higher
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