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E.EVALUATING A CHARITY’S FUNDRAISING
•The following are examples of some of the indicators that will generally be considered by CRA to be evidence of unacceptable fundraising:
–Resources devoted to fundraising are disproportionate to resources devoted to charitable activities
§May be offset by substantial use of non-financial resources, such as volunteers
§However, the use of volunteers in fundraising must still be accounted for as fundraising resources
–Fundraising without an identifiable use or need for the proceeds
§Must also not misrepresent the financial need of the charity
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