www.carters.ca
www.charitylaw.ca
Activities that will be considered to be
100% fundraising expenditures:
Activities involving
participant-selection or audience
targeting on their ability to give
Activities related to gaming (lotteries and bingos)
Dissemination of information and
activities that raise awareness about
the charity
Infomercials and telemarketing
Branding or charity promotion through
cause-related or social marketing
Activities that involve sports with
participants expected to raise
pledges
Golf tournament and gala dinner fundraising
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