www.carters.ca
www.charitylaw.ca
4.Cause-related marketing/social marketing ventures
–Collaboration with a non-charitable
partner to sell goods and services
–Most often, the expenses incurred
related to the venture are paid by
the non-charitable partner and the charity
contributes its logo or other form of intellectual
property
–Ex: A charity creates a page on its
Webpage describing the partnership where a
percentage of the sales of a
restaurant on a certain day will be given to
the charity and telling people how to participate
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