2.Donor stewardship
Occurs when a charity invests resources
in relationships with past donors to
solicit further donations
Ex: An arts charity invites only people
who have given gifts above a certain amount
to a private reception with the
artists after a performance
3.Membership programs
Where material benefits beyond the right
to vote and/or receive a newsletter
Ex: Membership programs that require a
donation to join or where there is
extensive use of donation incentives
or premiums to promote joining as a member