www.carters.ca
www.charitylaw.ca
B.WHAT IS FUNDRAISING?
•In general, fundraising is any activity
that includes solicitation of
present or future donations of cash or gifts
in kind, or the sale of goods or services to raise funds, whether explicit or implied
•Includes activities carried out
internally by the charity itself, such
as volunteers and staff, or externally by anyone acting on its behalf, such as telemarketing contractors
•May include single action, such as an
advertisement, or a series of related
actions, such as a capital campaign
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