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Related Areas
Trade-marks
Copyright
Internet Domain
Names
Information Technology
Intellectual Property
Portfolio Management
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Trade-marks
The Canadian Intellectual Property Office (CIPO)
defines trade-mark as a “word, symbol or design (or combination
of these), used to distinguish the wares or services of one person
or organization from those of others in the marketplace.”
Consider the value of the following aspects of trade-marks:
- Trade-marks constitute the goodwill of a company, not only
in relation to goods and services, but also in the context of
fundraising.
- In an increasingly crowded marketplace, trade-marks distinguish
one organization from another by developing a company identity
in the minds of the public.
- Registered trade-marks can be legally enforced across Canada.
- Trade-marks have both present and future marketing value with
respect to the sale of items related to the organization, such
as books, CDs, DVDs and other promotional materials.
- They also facilitate access to the organization by way of the
internet and other means of electronic communication.
- There may be significant licensing value associated with a trade-mark,
in that it can be licensed to associated organizations in Canada
or abroad for commercial purposes.
Carters offers proactive trade-mark services to clients across
Canada, the United States and around the world:
- registrability and availability searches which determine whether
your proposed trade-mark or trade name pre-exists in connection
with another organization
- preparation, filing and prosecution of trade-mark applications
- preparation of licensing agreements in order to properly control
the licensing of your trade-mark with associated companies
- providing legal opinions with respect to the validity and infringement
of trade-marks
- counselling on how to monitor and restrain the infringement
of your trade-mark
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