By Terrance S. Carter, B.A., LL.B., Trade-Mark Agent

September 1999

BUSINESS, INTERNET AND THE LAW



A. THE INTERNET IS AN INTEGRAL PART OF BUSINESS OPERATIONS


1. A Recent Neilson Survey Reports That

currently there are 50.6 million people on the internet

internet users have doubled in last 18 months

30% of population use the internet, up from 10% in fall of 1995

women make up 42% of on line users

the number of people who search the web for products has doubled to 39% from 19% in 1995

in 1996, 700 million dollars worth of business was transacted electronically

2. Future Predictions

by the year 2001 it is expected that most global commerce will be done on the internet

the future is now seen in terms of electronic commerce

the internet is moving from an informational source to a transactional forum

participation on the internet is no longer an option for anyone who plans to survive in the 21st century

for example, LL.Bean has rapidly expanded into Japan market primarily by means of internet orders

B. THE INTERNET AS THE NEW LEGAL "WILD WEST"


1. The Internet Is The New Legal Frontier

technology of the internet challenges the boundaries of the existing law

technology is forcing change in the law similar to how the printing press forced the creation of copyright law

2. The Internet Is Difficult To Legally Regulate

the problem is that no one owns the internet

there are no clear universal rules or enforcement of rights

the internet is not limited by international borders

the internet involves new and quickly expanding technology

there are many "outlaws" who are abusing the privileges of the internet

presently there are more questions than answers concerning the law and the internet



3. Some Of The Legal Issues That Arise In Using The Internet Include Potential

defamation of character

invasion of privacy

copyright violation

trade-mark infringement

domain name protection

criminal law

pornography

hate literature

cyber-stalking

electronic contracts

consumer protection law and international boundaries

limitation on free speech

destruction of property, i.e., computer viruses

C. COPYRIGHT ISSUES: WHO OWNS WHAT?


1. Current Law

author of a text, image or work of art owns the original copyright during the life of the author and 50 years after his death

copyright need not be registered

a copyright notice of © does not need to be affixed to documents to invoke protection

copyright law has generally been standardized internationally by convention

2. What Constitutes Copyright Violation

basic violations occur if a person makes copies without the author's permission

downloading from a web site may be a violation

browsing the internet involves copying on RAM memory

copying onto a computer disk is a more obvious violation

service providers only provide access to information and therefore are not in possession of material

links to other web sites through use of "frame sites" may result in copyright violations

need to obtain consent of author to copy material unless there is clear permission already granted

3. Posting Information On The Net

posting information on the internet normally means that you are giving implied consent for others to copy

if you want to retain copyright, the material posted should clearly state that copyright applies and consent must be obtained

ensure that use of other material that is posted on a web site has been approved by the author





4. What Is The Law Doing About Copyright On The Internet

very difficult to prosecute copyright violations at home or abroad

U.S. and Canada are both studying the copyright issue on the internet

Copyright Bill before Parliament is presently silent on copyright issues

Parliamentary committee has concluded that browsing a work on the net, even temporarily, would be considered a breach of copyright unless pre-authorized

parliamentary committee also suggests that owners and operators of electronic bulletin boards should be liable for copyright infringement

a simple license arrangement will likely be developed to obtain access to internet material in the future

D. TURF WARS: DOMAIN NAME AND TRADE-MARK


1. What Is A Domain Name

domain name is the numeric name of a computer on the internet

usually includes the operating name of organization, i.e., "microsoft.com"

first level of the domain name are the international categories of .com, .org, .net, .edu, .gov

the second level of the domain name, i.e., "pepsi.com", "mcdonald.com", are the operative part of the domain name

there are also regional first level names such as .ca for Canada or .us for the United States

2. The Importance Of Obtaining A Domain Name

there are limited number of domain names available because no two domain names can be the same

there may be increased number of first level categories in the future but unlikely to be enough to avoid emerging competition for names

better to obtain domain name sooner as opposed to later

domain name will become prime source of goodwill in the future i.e., "microsoft.com"

3. Conflict Between Domain Names And Trade-Marks

trade-marks are national, the internet is international

trade-marks relate to specific products or services, domain names have no restrictions to goods or services

trade-marks are based on first to use, domain names are based on first to register

4. Avoiding Problems In Obtaining A Domain Name

a confusing domain name may constitute a trade-mark infringement

need to conduct a nuans name search in Canada

need to conduct trade-mark search in Canada and possibly in the United States





5. Preserving Domain Name

obtain trade-mark registration for domain name to comply with Internic Domain Name Dispute Policy

in the short term, it may need to obtain expeditious foreign trade-marks registration

watch for potentially confusing domain name by others

6. Challenging Existing Domain Names

it is possible to challenge an existing domain name

obtain a trade-mark with date of first usage prior to domain name to "bump" existing domain name

rely upon Internic Domain Name Dispute Policy to force other domain name to change

E. PRIVACY AND SECURITY ISSUES


1. The Internet Is As Private As A Postcard

technology does not lend itself to privacy without supplementary security programs

it should be assumed that information may be "leaked"

2. The Person Sending The Information On The Internet Is Responsible For Its Confidentiality

ask customer if the information should be sent on the net at all

if so, confirm in writing the consent to communicate on the internet

3. Businesses Need To Implement Appropriate Level Of Security Measures Required

develop password controls

implement data encryption

don't send credit card numbers or bank information until the banks advise it is safe to do so

with a credit card number the vendor is normally responsible for fraud or theft

possibly erect a "fire wall" to insulate office network from third party internet access

DISCLAIMER: This summary of Business, Internet and the Law is distributed with the understanding that it does not constitute legal advice or establishing the solicitor/client relationship by way of any information contained herein. The contents are intended for general information purposes only and under no circumstances can be relied upon for legal decision making without first consulting with a lawyer and obtaining a written opinion concerning the specifics of your particular situation.





























tsc/updates/legalupdates/internet.2